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It's no secret that I love and trust everything Jack White does. From his short drumming stint with Goober and the Peas, to anything White Stripes, to the recent Dead Weather album, I'm all about the JW love.
You can imagine my surprise when I heard the melody of the White Stripes' "Fell In Love With A Girl" as the soundtrack to the Air Force ads that played during the Super Bowl ad breaks. I never would have imagined he'd be into that sort of thing: White Stripes, Air Force? Really? Surely he must have signed off on the usage of the highly recognizable version of the song... but *why* would he? I was confused.
But then, today, AHA! I was comforted to learn that Jack actually didn't sign off on it. Looks like the USAF used it with out his permission... and our dear ole Mr. White had a thing or two to say about it to clear up the matter! Go Jack!
As posted on the Third Man Records website today:
And now that I read his response ... can you imagine the White family's surprise when they saw this commercial as they crowded on their living room couch in front of the TV and chomped on their Super Bowl nachos?
Didn't a similar thing happen in 2008 when the NFL used an Arcade Fire song during the halftime show with out their approval? What is up with people?!
1 ChrisB said on February 9, 2010
The Arcade Fire thing and this are two unrelated issues, which the thing with the Arcade Fire was only a controversy for a few hours because the use of their song was reported before anyone bothered to contact a lawyer (and I think it was FOX, not the NFL who used the song). The Fair Use law was what allowed FOX to use a few seconds of the Arcade Fire song without obtaining their explicit permission (it's also the same thing that allows Girl Talk to do whatever it is that he does, so that sword cuts both ways).
Using a different recording of The White Stripes song without their permission/licensing is more troubling, but I'm not sure it's that uncommon or illegal. There was an article in Spin a few years ago about how some people re-record hit songs that aren't available in (or were pulled from) iTunes and have been somewhat successful (at least until the song is reinstated). It's a really terrible thing and I'd much rather see the artists recognized and compensated for using their songs (it's one of the few places where they can actually make money these days) and if The White Stripes didn't want to have their song licensed, the Air Force should have found someone who wouldn't mind, not create a designer ripoff. I'm not saying this is right, just that it'll be difficult for The White Stripes to prevail.
2 ChrisB said on February 9, 2010
3 ig viva said on February 10, 2010
4 imaginary liz said on February 10, 2010
And strangely, speaking of things Canadian... did you hear that the Super Bowl broke TV viewing records in Canada too? Everyone loves the Saints.
5 ig viva said on February 10, 2010
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