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I have to admit, I haven't picked up a Rolling Stone in I don't know how long, but I hear that people still read the thing. It has been a long time since it was the bellweather of quality music and now it seems to have finally decided to join the mainstream for good, shrinking its print size to a "normal" magazine size starting in October. Just to show where Rolling Stone wants to head in terms of readership, here is a quote from the chief marketer:
"The consumer we want to reach watches ‘Lost’ on a big TV screen, on a computer screen and on an iPhone."
Yup. Translate as "we don't want music fans, we just want your run-of-the-mill mainstream consumers." At least now you can stack your copies of Rolling Stone nice and neatly with your Entertainment Weekly.
1 John said on August 11, 2008
Rolling Stone is such a joke. I've honestly never read the magazine before, and obviously never will. It's just funny to see so-called-institutions completely sell out... MTV, Rolling Stone, Saturday Night Live. Hilarious. Oh well.. money rules! i guess.
2 Monica said on August 11, 2008
Wow... disappointing.
I've actually (and unapologetically) been an RS reading for a long time. 13 years, at least? Some issues grab me more than others, and sometimes I wonder what happened to it being a music magazine (too political, at times, and don't get me started on this past issue's Jonas Brothers cover).
That aside, I still aspire to write for them someday. There aren't a whole terrible lot of good music magazines left, these days.
~Monica~
3 ashley said on August 11, 2008
this sort of breaks my heart in an i'm-still-in-love-with-the-tradition-of-print-media sort of way. i hate this news.
HOWEVER--who the fuck watches 'lost' still and who the fuck wants to know them, let alone have to write for them, amiright?
ugh. times be tough.
4 ashley said on August 11, 2008
flat spine, too! omg. omg.
5 jrrrl said on August 11, 2008
i'm addicted to lost. :~[
*lonely*
6 Levi said on August 11, 2008
I'm not going to weigh in pro or con on Rolling Stone, as it's been a long time since I've looked at it. I just have to point out how ridiculous it is that someone can say they've "never read" something (and "obviously" never will) in the same breath as saying what a joke it is and how it's totally sold out. Seriously, what are you basing any of your statements on?
7 Joseph Riippi said on August 11, 2008
I will from now on and forever after be reading my Rollingstone ONLY when it's downloaded via iPhone, wireless transferred to my MacBook, then my iMac, then my AppleTV, recorded on that via DVR, played again and recorded on TV, then watched in the dead of night via a Zune connected to a Hi-Def, fancy-schmanzy television.
I will record the final images to VHS for archiving, because I'm old school like that.
8 Chris Estey said on August 11, 2008
I'm right now reading the issue with John Lennon on the cover, out of my mind on peyote, punching a cop, playing a Les Paul, and groping a groupie. Hunter Thompson in the corner of the room, scribbling it all down on Richard Nixon's back. Vive the alternative press! (No, not that one.)
9 imaginary chona said on August 11, 2008
unabashedly, i check out the stone every month to see what kinds of pictures people are getting paid for publishing. also, kind of abashedly, my dream is to shoot a cover story for the rolling stone.
10 Jace said on August 12, 2008
I had a subscription in high school. I lived in eastern Montana, so I thought it was rad, because it was my only connection to what music was out there. This was also just before the Internet was invented.
Then, one afternoon after class, I reached in my mailbox and pulled out the new issue.
They put Jar Jar Binks on the cover.
I canceled my subscription the next day.
11 reptileboy said on August 12, 2008
In all fairness, Jar Jar Binks had some good songs.
12 Chris Estey said on August 12, 2008
OK. I have to be honest -- not just a contrarian here -- but almost every issue of RS has an essential feature or review for me. It kicked ass with the recent Naomi Klein article on American-financed Chinese State capitalism, and how terrifying it might be for our own future (quickly: American corporation is helping China oppress its own people with our technology, completely illegally but no one is challenging it); the terrific article on trends in record production and the reincarnation of popularity of releases in the vinyl format (250,000 "Blonde on Blondes" last told! And this feature had a lot of stuff that just wouldn't have fit in a blogging or even a regular-length website piece); and hey, the writers in the review section (including the great Will Hermes, Chuck Eddy, Christian Hoard, and others) actually do have their shit down. Not saying they don't make mistakes; and I could probably do without over half of each issue (even after the ads).
We kicked around the Rocket in Seattle for years -- and now pull out some of those back issues and see how hard it often rocked. Passed along notions and taken for granted -- the usual POV.
13 The Grim said on August 12, 2008
Dang. Lost my comment to this preview/approve system that always stymies me.
Chris @ 12 - I hear you. I very rarely read RS, but when I did, there was a almost always a KILLER social/political piece in there. The music coverage wasn't my bag, but, hey, it's the big mainstream music publication. That's to be expected like the radio's not my thing.
This is just trying to brand RS readers as totally hip, aware and plugged into social, entertainment and tech trends. You know, make them out as the affulent first-adopters advertisers always hunt for.
I actually wouldn't be surprised if the redesign was more about repositioning the magazine in advertisers' eyes than that of readers.
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