I have to admit, I haven't picked up a Rolling Stone in I don't know how long, but I hear that people still read the thing. It has been a long time since it was the bellweather of quality music and now it seems to have finally decided to join the mainstream for good, shrinking its print size to a "normal" magazine size starting in October. Just to show where Rolling Stone wants to head in terms of readership, here is a quote from the chief marketer:

"The consumer we want to reach watches ‘Lost’ on a big TV screen, on a computer screen and on an iPhone."

Yup. Translate as "we don't want music fans, we just want your run-of-the-mill mainstream consumers." At least now you can stack your copies of Rolling Stone nice and neatly with your Entertainment Weekly.