Now, I like "synergy" as much as the next guy, but this just strikes me as weird.
NME reports that Radiohead has decided to open its own social networking site. W.A.S.T.E. — as it's so memorably called — more or less looks like it was designed by computer science majors circa 1998, but you know, everybody wants a piece of the "interweb" action I guess.
You can check it out for yourself here.
If anything, maybe it's the first step to creating a world like in my favorite Radiohead video, "Just."