First it was the creation of MTV2 to have a new entity for music videos when the original MTV was taken over by successful reality shows. Then it was splicing the screen during MTV advertisements, The Hills on one side, their 'hip bands of the moment' on the other (Silversun Pickups, MIA, Vampire Weekend, etc).

Now, MTV's last-ditch effort to pretend they're still concerned about music is their music ticker. Located on the bottom of the screen, the ticker lets you know the name of the artist and track playing in the background of commercials.

If I based my tastes off commercials, I would've become a huge Bob Seger fan long ago (see: "Like a Rock").

Thanks, but no thanks MTV. Your integrity has long since passed…

…and yet I'm watching you as I type this.