I have to admit that I hate most indie pop videos. I’m pretty tired of seeing the formulaic “oh look how cute we are playing outside and playing our songs and running around” that’s been in such a large percentage of indie pop videos for the last fifteen years. That being said, this brand new POBPAH video for “Say No to Love” (which features the dudes of the bands practicing while Peggy, their keyboard player, wanders around a mall aimlessly) is THE CUTEST THING I’ve ever seen. There’s also a puppy (and some pretty killer scratch animation). Just like with their songs, they take a concept that can can easily fall to the wrong side of the twee-o-meter and make it shine sincerely.
Update: The video has been posted to youtube! Watch away![video:http://www.youtube.com/watch?v=qMyURfKRTEM]